SMS transactionnel, cas client :

Automatic SMS notifications for equipment rentals:
the case of Azfalte bicycles

Azfalte offers employers the opportunity to decarbonize employee mobility by setting up company bicycle fleets.
The package is turnkey: bike, preventive and curative maintenance, assistance and theft and breakage cover.
Azfalte accompanies employers and employees through the various stages of the bicycle’s life cycle, so that it finds its place in everyone’s daily mobility!

Find out how Sweego notifies Azfalte users by SMS at every stage of their bike use.

For Alexandre Jomin, CTO at Azfalte, the integration of a robust SMS notification solution was essential. The ideal partner for this mission had to meet several strict criteria:

French: With infrastructures located in France to ensure compliance and data security.
Reliable: Able to guarantee real-time message delivery for instant and accurate communication.
Technically simple: Easy integration with existing tools for frictionless implementation.

In 2024, Azfalte chose Sweego to drive its transactional SMS notifications. Sweego’s REST API, adapted to their Go stack, was particularly appreciated for its ease of use.’intégration et sa capacité à s’intégrer naturellement dans leurs workflows.

Channels: Outbound SMS

Industry: Sustainable mobility

Country: France

Founded in: 2020

Website: https://www.azfalte.com/

The challenge: communicating effectively with users at every stage of the bike’s life cycle

Sweego: a technical partner to provide a new channel, SMS.

Azfalte offers a complete solution for sustainable mobility in companies, including sales, rental, maintenance and management of bicycle fleets.

The challenge was to communicate effectively with users at every important stage of the bike’s lifecycle, from ordering to maintenance.

Before Sweego, Azfalte found it difficult to reach its employees and users reliably using traditional methods such as email and telephone.

Azfalte chose Sweego for its ability to offer reliable and efficient transactional SMS services, backed by an entirely French infrastructure.

“Being able to rely on these services offered by a French company like Sweego is even better!”

— Alexandre Jomin

API integration simplified by clear documentation

Sweego’s API documentation played an important role in the rapid integration of the solution within Azfalte. By providing clear instructions, Sweego enabled Azfalte to focus on improving its services without worrying about the technical complexities involved in sending SMS.

“Implementing the REST API in our Go stack was very straightforward thanks to the clear documentation. It allows us to easily integrate SMS into our workflows and personalize messages according to our users’ needs.”

— Alexandre Jomin

Efficiently integrating transactions: the key role of webhooks

Azfalte uses Sweego webhooks to integrate transactional notifications directly and efficiently into its information system. These webhooks enable real-time monitoring of important events such as :

SMS messages sent
SMS unsubscriptions (STOP SMS)
clicks on links contained in messages.

This feature automates responses to user actions, enabling Azfalte to maintain fluid, relevant communication without manual intervention. By integrating these webhooks, Azfalte can not only respond quickly to user needs, but also optimize internal processes by dynamically adjusting workflows according to customer interactions. Using these webhooks simplifies event management and reduces manual workload, which is essential for maintaining operational efficiency.

“Webhooks make it easy to integrate the transactional aspect into our information system.”pam.

— Alexandre Jomin

The impact of transactional SMS on customer engagement at Azfalte

“Over the last six weeks, for the hundreds of bikes we’ve delivered, 74% of users have installed our card wallet, which is sent by SMS when the bike is handed over. This shows the effectiveness of our direct communication and the added value of our partnership with Sweego.”

— Alexandre Jomin