Category: Email
Soft Bounce vs Hard Bounce: Understanding Email Bounces
When sending emails via an API or SMTP, you will inevitably encounter bounces. Understanding the difference between a soft bounce and a hard bounce is essential for optimizing deliverability and improving your sending rates. In this article, we will explain the distinction between these two types of bounces, their causes, and how to manage them…
Emails and SMS for your transactional messages
In an environment where systems must react in real time and without errors, transactional emails and SMS play a crucial role. These channels are not just about delivering messages—they need to integrate into complex workflows, ensure maximum reliability, and offer advanced integration capabilities. Let’s review their use cases before evaluating the benefits of consolidating them…
Evolution of Google Postmaster Tool – new dashboards
Google is releasing 3 new dashboards for v2 of Google Postmaster Tools. Google Postmaster Tools is a tool for email professionals who want to be able to monitor the compliance, health and performance of their mailings. The first version of this new GPT, released in June 2024, provides a view of whether you are in…
List of free online email testing tools
Testing emails before sending them is important for anyone who wants to ensure good deliverability, whether they are transactional emails, newsletters, or marketing emails. Between verifying SPF/DKIM/DMARC configurations, analyzing content to simulate spam filters, or checking inbox placement, it can take a bit of time. Fortunately, there are free online tools to automate and simplify…
GMail relaxes BIMI support and logo display
Gmail has just announced an update to its support for the BIMI standard! What is BIMI? As a reminder, BIMI is a standard that allows the sender to display its logo next to sent emails to reinforce user confidence. For a logo to be displayed, the sender must have implemented email authentication protocols, notably DMARC,…
JMAP – “New” email protocol to replace IMAP
JMAP, or JSON Meta Application Protocol, is emerging as a modern alternative to traditional protocols such as IMAP and SMTP. But what exactly is JMAP, and why does it deserve our attention in the field of email ? This article guides you through JMAP’s main technical features and its usefulness. What’s JMAP Protocol? The JSON…
Email deliverability: How to check an ip reputation?
The reputation of an IP address plays a crucial role in the deliverability of emails. A poor reputation can result in emails being marked as spam or blocked by Mailbox Service Providers (MSPs). Monitoring and maintaining a good reputation for IPs used to send transactional emails, newsletters, or marketing campaigns is essential. Factors such as…
Add an email expiration date with Sweego: keep your emails relevant
Discover how to add an expiration date to your emails. A small yet significant step for relevant, and eco-friendly notifications.
Google Postmaster Tools – New Dashboard – Spam
There’s something new on the Google Postmaster Tools interface! After the addition of a page dedicated to monitoring the compliance status of your domain, a new dashboard has now appeared, this time for tracking spam placement! Specifically, using the example of a domain sending with Sweego, the new interface appears as follows: For clarity, Google…
Maximum email size and weight – Explanations
The size, or rather the weight, of emails, especially when they include attachments, is a technical constraint that all users of email marketing services need to be aware of. Email providers impose strict limits on the maximum size of emails, which can have a direct impact on the delivery of your messages. In this article,…