Category: Email

Google is releasing 3 new dashboards for v2 of Google Postmaster Tools. Google Postmaster Tools is a tool for email professionals who want to be able to monitor the compliance, health and performance of their mailings. The first version of this new GPT, released in June 2024, provides a view of whether you are in…

Testing emails before sending them is important for anyone who wants to ensure good deliverability, whether they are transactional emails, newsletters, or marketing emails. Between verifying SPF/DKIM/DMARC configurations, analyzing content to simulate spam filters, or checking inbox placement, it can take a bit of time. Fortunately, there are free online tools to automate and simplify…

Gmail has just announced an update to its support for the BIMI standard! What is BIMI? As a reminder, BIMI is a standard that allows the sender to display its logo next to sent emails to reinforce user confidence. For a logo to be displayed, the sender must have implemented email authentication protocols, notably DMARC,…

JMAP, or JSON Meta Application Protocol, is emerging as a modern alternative to traditional protocols such as IMAP and SMTP. But what exactly is JMAP, and why does it deserve our attention in the field of email ? This article guides you through JMAP’s main technical features and its usefulness. What’s JMAP Protocol? The JSON…

The reputation of an IP address plays a crucial role in the deliverability of emails. A poor reputation can result in emails being marked as spam or blocked by Mailbox Service Providers (MSPs). Monitoring and maintaining a good reputation for IPs used to send transactional emails, newsletters, or marketing campaigns is essential. Factors such as…

Discover how to add an expiration date to your emails. A small yet significant step for relevant, and eco-friendly notifications.

There’s something new on the Google Postmaster Tools interface! After the addition of a page dedicated to monitoring the compliance status of your domain, a new dashboard has now appeared, this time for tracking spam placement! Specifically, using the example of a domain sending with Sweego, the new interface appears as follows: For clarity, Google…

The size, or rather the weight, of emails, especially when they include attachments, is a technical constraint that all users of email marketing services need to be aware of. Email providers impose strict limits on the maximum size of emails, which can have a direct impact on the delivery of your messages. In this article,…

Email authentication is very important to ensure that your emails reach recipients’ inboxes. Especially when it comes to transactional email, there’s no room for error. The main authentication methods are SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail) and DMARC (Domain-based Message Authentication, Reporting & Conformance). Here are the main elements to look for in…

Last October, Google and Yahoo announced new common rules for email senders. Also known as Yahoo 🙂 These new rules came into force on February 1, 2024. As mentioned recently, Microsoft has also decided to impose the same requirements on email senders. Dedicated dashboard to find out if a sender complies with the new rules…